BEYOND BUSINESS AS USUAL.
THIS IS UNREALX.
Forget what you think you know about 'consulting' or 'strategy.' That’s old news.
What makes us different?
All Grit. No Filter.
UnrealX exists to architect a game changing reality. We do this by igniting a new ecosystem of disruptive ventures and empowering visionary leaders, arming them with the strategic firepower, authentic connections, and NO FILTER guidance that's needed to shatter the status quo.
We're not theorists. We're not selling pre-packaged solutions or surface-level fluff. We are seasoned architects of impact, forged in the fires of real-world execution across diverse industries.
We understand that to build something truly lasting, you need more than just a good idea. You need a rock-solid operational foundation, an undeniably authentic brand, powerful strategic alliances, and often, specialized expertise to navigate complex terrains.
We cut through the b.s. to unearth your genuine truth and leverage it as your greatest strength. We lead with proven experience, transforming insights into actionable strategies.
We're not afraid of the hard work. We thrive on complex challenges and believe that relentless execution turns bold visions into undeniable realities. This is where strategy meets the grind.
We deliver the direct, unvarnished insights you need to hear, not just what you want to hear. This clarity is the bedrock of game-changing strategy and authentic leadership.
about the founder
THE ALL GRIT NO FILTER FORCE BEHIND UNREALX
Lauren Doneski didn't learn business in a boardroom; she forged it in the pitcher's circle, on grueling turf jobs, and in the unglamorous, high-stakes reality of building things from the ground up. Her journey from a three-sport varsity athlete and driven coach to a respected leader in sports infrastructure and a catalyst for disruptive ventures is the bedrock upon which UnrealX is built. This isn't a resume; it's a record of relentless execution.
Her no filter ethos isn't a tagline; it's the lived experience that defines her approach: A relentless pursuit of truth, a natural ability to lead and inspire (honed through years of coaching and team building), and the sharp insight to see through complexity and identify what truly matters.
As the founder of UnrealX, Lauren is the driving force behind its mission: to architect business in the world's new reality. She brings her unique blend of athletic discipline, operational expertise, a Boston-raised bullshit radar, and a profound ability to connect with and catalyze fellow visionaries. She's not just an advisor; she's an architect of impact, a master connector, and the strategic partner who’s been in your shoes. She understands the stakes and knows what it truly takes to build something that lasts.
Lauren created UnrealX as an ecosystem for the bold. For the leaders, founders, and organizations ready to shatter the status quo and build legacies defined by authenticity, relentless execution, and a NO FILTER commitment to their vision. She's here to help you build beyond big and build bold.
BE REAL & BUILD BOLD WITH UNREALX
Let’s Connect!
You never know what can happen if you never have a conversation. Reach out to us and set up a discovery call with us. We'd love to hear from you.
